Chapman worked in cattle, oil, trucking, and mining before getting into the real estate finance business, rising to the top of that industry despite refusing to change his redneck persona (on his book’s cover, the author sports a trucker cap, braided beard, and camouflage) one iota. This volume is anything but the standard business guide; Chapman doubles down on the redneck shtick right from the start, calling each chapter an “Ass Beatin’” and giving them titles like “Quit Jerkin’ Off,” “No One Gives a Damn About You,” and “Put Your Ass on the Line.” He makes liberal use of the terms sumbitchand damn, and cheerfully invites readers who don’t like his language, style, or message to toss the book in a dumpster or set it on fire. But the core messages are timeless: Life is difficult and unpredictable, the road to success is often rocky, and trust, reliability, resilience, humility, and treating other people well are essential. Above all, “what makes you happy and ultimately defines a successful outcome is somethin’ only you can determine.” Anecdotes from Chapman’s own life, including a major business setback and a challenging recovery from a horrific motorcycle crash, underscore key points. More than 50 lively, colorful illustrations by the author’s brother, Eric Chapman, enhance the text. Chapman grounds his principles in his Christian faith without insisting that readers share it. Many of his messages are repeated, because, in the author’s view, “That is how you learn. You gotta hear it over and over and over again.” He also pitches an intention-setting “Ozark Experience” retreat several times and refers readers to the book’s companion website. Though most of Chapman’s messages are familiar, they have rarely, if ever, been delivered with such refreshing bluntness. Humorous, self-deprecating, and (despite plentiful references to ass-whoopin’) compassionate, his take on self-help might be just the kick in the pants some readers need.