It feels like it was only a few days ago that I reported on a Big Five publisher launching an imprint to target successful self-published authors. Indeed, I assumed that I was reading more about the same story I had reported on earlier this month. But it’s not. Earlier in July, Simon and Schuster announced they were relaunching Pocket Books, the erstwhile mass market paperback imprint, as a press to publish two or three bestselling titles by previously self-published authors per month, with an emphasis on romance. The intention that time was to work with forward-thinking hybrid authors, as they put it.
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