New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, …

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MRS HUDSON AND THE BELLADONNA INHERITANCE

Davies’ long-running series delightfully inverts Arthur Conan Doyle’s focus as Sherlock Holmes plays supporting character to a successful investigation by his observant landlady, Mrs. Hudson, that largely passes beneath his notice. Taking the Watson role of sidekick and narrator is scrappy teenage maid Flotsam, whose voice combines period formality, youthful snark, and as much insight …

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RESISTING NAZISM

“Why didn’t more people resist Nazism?” Berryman is often asked. The author replies that it depends on what one means by resistance. The founder of the Ninth Candle, a nonprofit that helps schools improve Holocaust education, Berryman writes that not every German under Hitler’s rule had the wherewithal or access to bomb the Führer in …

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TRANSFORMING DARKNESS INTO LIGHT

Lazowski was 11 when the Nazis came for him. Separated from his family, he found himself lost in Polish forests, wandering in brutal winters before war’s end, before making it to New York. Now in his mid-90s, the rabbi emeritus of two synagogues in Connecticut looks back on a career as counselor to generations of …

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HER DAUGHTER

Alice Wilson receives an email from her ex-husband, Dan, announcing that their long-estranged daughter, Esme, has been arrested (“she doesn’t want to hear from you”). The news cracks open silent years of guilt and longing. A successful environmental financial analyst, Alice has lived with the ache of separation since Esme chose to live with her …

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LUNCH TALES: TEAGAN

Teagan is an accountant, the mother of an adopted baby, and a wife—but when her husband, Mike, is struck by a car, her new identity as a widow supersedes the rest. Luckily, Teagan is surrounded by family and friends. Siblings Padrick, a police chief, and motherly Bridget are supportive, though bitter middle sister Colleen shows …

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News Summary: ALLi’s Indie Author Lab Returns to London in March

I am always thrilled to report on ALLi-related news, and today I bring especially exciting tidings. Tickets have just gone on sale for ALLi’s Indie Author Lab on March 11, with early bird discounts that last until January 31. This… The post News Summary: ALLi’s Indie Author Lab Returns to London in March appeared first …

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VOLGA BLUES

As longtime Corriere della Sera editor Mian writes, the 2,000-mile-long Volga river has long played a central role in Russians’ sense of national identity past. It does so today in Vladimir Putin’s world, where Russkiy mir is “not a philosophy, but a creed encompassing everything pertaining to Great Russia, where Orthodox Christianity, Fascist impulses, traditionalism, …

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