In this episode of the Self-Publishing with ALLi podcast, Orna Ross and Joanna Penn discuss how book marketing is changing—and what still works. Drawing on their experiences updating their own marketing guides, they explore the growing role of AI, alternatives to social media, the renewed importance of print and in-person marketing, and why email lists remain essential. They also discuss how authors can develop marketing strategies that fit their goals, personalities, and resources, rather than trying to do everything.
The post Book Marketing in a Changing World: What Works, What Doesn’t, and What’s Next with Orna Ross and Joanna Penn appeared first on The Self-Publishing Advice Center.